Digital marketing is the new way of advertising products and services through the medium of digital technologies on digital media which include internet, mobile phones, targeted advertisement and other different methods.
Essential skills for digital marketing
Necessary skills required or digital marketing are as follows: –
- SEO: – This stands for Search Engine Optimization; it is the way of increasing the chance of people visiting the advertisement by improving the quality of the ad with the medium of images and keywords which helps in advertising the product for free.
- E-mail Marketing: – This is the process of advertising something with the help of E-mails. E-mails are sent in bulk to the potential customers regarding the services and products.
- Mobile marketing: – This is the way of reaching a mass population with the help of their mobile phones; products are advertised on the most common platforms used on the mobile phones like games, social media and other applications. Apart from this, products are advertised with the help of text messages and phone calls.
Advantages of digital marketing
Conservation of Resources
Digital marketing has a massive advantage over the traditional marketing methods; earlier advertisements were usually done through the medium o print media for which a lot of money and recourses had to be spent as the audience was always unknown, so advertisement had to do in bulk so that it reaches to the potential customers.
Communication Gap reduced
This also reduced the communication gap between the buyer and the seller; now, marketing is a both sided road, nothing like the traditional advertising techniques where buyers were unable to interact with the brands.
Much more effective
Digital marketing has proved to be very useful since it has come into the action, Companies nowadays relies on this method of advertisements as it not only conserves recourses but also attract a whole lot of customers toward their products increasing their profits and demand.
Challenges for Digital Marketing
This method of the market may face a lot of difficulties shortly, as the craze of this type of advertisement is increasing among the companies and the brands, the number of ad per customer is increasing which not only make them ignore most of the ads but make them frustrated. Because of these increase in ads, it is becoming difficult to gain and hold the attention of the customer to one place. Moreover, this leaves the customer in a state of confusion which results in losing a potential customer.